When we think about a project, the first requirement is always the same: convey the philosophy and image of our client. This is the reason why, when designing the website for Cadoro, we placed in the spotlight their main mission: add value to its products and its customers. Our strategy started from here: make the customer feel closer to the brand by enhancing the loyalty program and highlighting the services and philosophy.
The briefing
“The best price guaranteed all year round”, respect for the environment and people: Cadoro’s first need for its new website was to highlight the values of the brand, in both its graphics and content.
The solution
The renovation of the menus and sections’ design to improve navigability and services. Graphics that focus on images, to describe freshness, taste, and quality. Two key buttons always in the foreground: customer service and "find your store", to make the customer feel the brand's closeness, even online.
The extra idea
The key word is: loyalty. We designed a personal user area, that allows to check points balance online, and we enabled the ability to apply online for the card Card'oro. Moreover, we have analyzed and implemented a rewarding mechanism that earns users loyalty points for their stay on the site.
What else is there to offer to users? News, recipes and insights. Therefore, the magazine was founded, enriched with the contributions of a food-blogger and a nutrition biologist. The new section “Foods and Values” was born to tell about the choice and promotion of fair trade, organic, items coming from local sources and controlled supply chain products. To ensure awareness of the project and to boost some stores, we have planned Adwords campaigns on flyers and targeted activities, focusing on the geographical areas concerned.
