A cork stopper is much more than what it seems: it embodies innovation, sustainability and usage methods which represent a great wealth to be communicated for a company like Amorim Cork Italia. But let’s just not forget that we are talking about a leading company in our country: in addition to communication, tools to sell better are needed.
The briefing
Italian branch of the Amorim Group and italian leader for the production and sale of cork stoppers, Amorim Cork Italia asked us to develop a website that would enhance two key values for its positioning: innovation, with the development of products increasingly focused on the specific needs of different wine production and more, and sustainability, with numerous actions for reducing the impact of production on the environment and projects to support cork recycling. Alongside this audience-oriented project, we were asked to develop an intuitive and easy-to-use management tool for agents and salespeople.
The approach
The site developed by Olojin for Amorim is designed to highlight news and social walls, thus giving visibility to the many activities carried out by the company, including trade fairs, training, certifications, awards and insights on sustainability.
The products dedicated area allows the exploration of a wide range of stoppers filtering them by type and it offers, for those who do not know how to sort themselves yet, a technical manual for their use. For agents, we created an Android and iOs app, to manage order forms.
The extra idea
A site must capture the user, but also be useful for those who consult it.
We have therefore implemented a form on the home page to search for your local agent and we have added to the site a technical advice page, from where you can download guides, documents and certifications and contact directly the experts of the company.
To sell around 600 million stoppers a year is not enough to have a high quality product: it also needs a rigorous organization. For Amorim, Olojin has developed a management platform, available from browser and on Android and iOs apps, to manage order forms, customer cards and consult the order history even offline, in wineries, where the network is often lacking but interested customers are plentiful.
Among the thousand faces and meanings of a cork, there is also one that is related to the celebration of a special event. This is the idea behind the competition developed and run by Olojin to create brand awareness. The site provided for the upload of a photo that represented a moment to celebrate: the image was inserted in a layout of one' s choice in the form of a "certificate", in which to tell about the event to celebrate. The winner was selected on the basis of the votes obtained on social media, thus ensuring the visibility of the project and the brand.
