Each one of us has a story, every company has a vision, each entrepreneur(small or big) has experiences to share, dreams to tell. How we tell stories is what makes the difference. You can build branded content in various ways. At Olojin, we are convinced that the development and production of unique content and its distribution in the various media must be conceived ad hoc based on the brand's communication themes and values.
This is what we did for the NaturaSì and Cuorebio organic shops which, through their work, that of farmers, shopkeepers and customers, wanted to tell their story about their approach to organic farming: a different organic told by the organic community.
The two brands have always had people at heart and have worked for years to build a community around their work where value is given to all. That's why we thought that telling it through the protagonists was the best choice. With NaturaSì and Cuorebio we have conceived and realized a storytelling project articulated in 6 videos. Each of them deals with an important issue for the organic world, with the aim of making the approach of the two signs known, narrated with transparency directly by the people involved in the supply chain. In the videos we see producers, agronomists, shopkeepers and consumers talking about the same topic from several points of view but what emerges are the common values: those of people who choose organic.
Among the topics covered, the "fair price" is one of the fundamental for the two brands: their mission is to offer a fair price for the entire supply chain, and not only for those who buy, to ensure a healthy and also ethical product.
To celebrate the 30 years of history we started from the story of consumers and shopkeepers of the first point of sale to then get to the farm. We wanted to enhance their personal and authentic experiences to highlight their values that are so tied to the company.
We then addressed the issue of the supply chain and the meaning of the word "organic", which for NaturaSì and Cuorebio goes beyond legal regulation.
Sustainability is another fundamental value for EcorNaturaSì. We have told it through the entire supply chain, starting from on farm production to the shop where solutions trough environmental sustainability have been adopted.
The “terre di Ecor” project was created to promote a number of farms that have decided to adhere to the specifications of EcorNaturaSì. In this episode we gave voice to the agronomists and farmers who tell us about the fundamental values of this project.
Through the testimonies of the various actors of the supply chain, in the last video we tell the meaning of being part of the organic community: a life choice to build the future together.
Why can branded content also be useful for your business?
Communicating brand values using the right tools and methods helps to create affection and loyalty to the company. Content must have value for your target audience and can be developed from recurring requests or themes. Branded content can become an effective tool to tell the story of the company and to "respond" to the expectations and needs of your customers.
Do you already have some topics in mind that you would like to develop for your branded content? If you want to share them with us and have some extra ideas, please write to us.